Mission and Vision

Our mission is to produce graduates with knowledge in journalism and mass communication, preparing them to be leaders in these fields and to provide the conducive environment of learning through modern techniques of teaching, practical work and applied knowledge of journalism and mass media production, to help individuals become change agents.


  • To prepare students for careers in print media, electronic media, online journalism, advertising, public relations and mass media research
  • To provide students with strong theoretical and conceptual understanding of the field of mass communication in addition to enhancing their writing skills
  • To equip graduates with professional skills and ethical values for handling mass media
  • To enable students with ability in critical thinking and sound judgment, so that they would contribute to the development of society 

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